The second year Fashion Marketing students of LaSalle College invite you to the tenth edition of the annual Soirée Mode Collège LaSalle (SMCL).

The event will present this season’s trends in three fashion shows: Reality Check, Impulse Control and Mars. These presentations will take place on:

November 11th, 2023 at

4:00 p.m., 6:30 p.m. and 8:00 p.m.

LaSalle College,
2000 Rue Sainte-Catherine Ouest,
Montréal, Québec.

In this edition, students are delving deep into the current scenario of the fashion industry and into the impacts of our consumer behaviour. The students are analyzing issues like the manufacturing process, sustainability, and climate change. We aim to bring awareness to the Earth’s problems and propose ethical solutions and different approaches to the fashion industry.

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SMCL Concepts

Reality Check

The recent call to action in the fashion industry pertaining to sustainability has benefited the minds of young creatives. Pushing them to find innovative ways to manufacture clothing. We, as consumers, wear clothes.

Whether for recognition or confidence, we buy garments to cover ourselves from certain truths and with that we've managed to conceal the harshest truth - the daily hardships faced by those producing our clothing, the makers. A garment's appearance is far more than just fabric and patterns, it showcases craftsmanship.

"Reality check" demonstrates the contrast between the makers of clothing and those consuming their finished product. We choose to bring to light this reality, we show respect to those in these conditions and we hope to spark a change. It all starts now.





Compelled to abandon their home on Earth due to the irreversible damage wrought upon its environment, humanity now ekes an existence on a planet vastly different from their once-familiar world.

This new home is characterized by the unending expanse of rolling sandy dunes, reminiscent of another worldly desert landscape, where the harsh and arid climate mirrors the conditions of Mars.

In this unforgiving realm, the planet itself serves as a formidable adversary, and the struggle for survival has become an instinct deeply ingrained in every individual, much like the enduring strength of a seasoned warrior.

3-2-1 BLAST OFF!!!

Impulse Control

How do you imagine our future? Grim, dystopian, fast -paced? We imagine it deliberate, meaningful and slow. Contradicting a present where impulsive consumption prevails and grows, our future practices the art of restraint and “Impulse Control”.

We want to project our interpretation of the different phases leading to a future that embraces community and awareness as primary values.

This story is a gentle reminder that the path to a more thoughtful and sustainable future may be paved with deliberate choices, greater appreciation for the power of restraint and of course,

“Impulse Control”.





As a sponsor you will benefit from visibility before, during and after the event: Your official logo presented before and after the 3 presentations to 1,200 guests including personalities from the Quebec Fashion Industry, fashion designers, publishers, journalists, bloggers, influencers.